New white paper: Lived Experience Can’t Be Prompted. Why patient expertise gets more valuable as AI improves.Read the argument

Patient Engagement

A home blood pressure cuff and monitor, a coffee, and a phone showing an empty chat bubble on a kitchen table; the chair is empty
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Ten years of blood pressure, and a chatbot that never knew my GP retired

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Insider Spotlight: Why I’m Moving Patient Engagement "Upstream" to Find the Emotional Truth

A serene visualization of a female patient at the center of a knowledge sphere where jumbled medical data represented by
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Why Patient-Driven Lay Summaries Matter in Healthcare

obesity treatments with melanie
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Why Obesity Treatment Requires More Than Medication

A female patient with long red hair sitting at a computer searching for information on ulcerative colitis with browser tabs
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The Patient Left in the Dark

segmentation
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Delivering Personalised Experiences in Co-Designed Interventions

IBD superheroes logo
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Superhero Communities in Chronic Diseases

a patient and a doctor playing jenga
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Unleashing Patient Power: Co-Design for Better Trials

user researchers trying to decode the end user
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Decoding the Human Element

merakoi driving patient value by minimizing patient burgen

Driving patient value by minimizing patient burden

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