A Lab, not a focus group
Surveys, advisory boards, and focus groups extract opinion. They don't co-create. The Patient Experience Lab is structured to do something different: bring patient experts in as co-designers across the lifecycle of a product, program, or piece of content — and ship a usable output.
Conventional research
Extracts opinion
Patients answer your questions. You leave with a slide deck summarising what they said. The output is a report.
Patient Experience Lab
Co-designs what ships
Patients shape the brief, the sessions, and the deliverable. You leave with a usable artefact — a brochure, blueprint, or plan — ready to deploy.
How it works
Every Lab is built around a mix methodology: a deliberate combination of asynchronous touchpoints, individual sessions, group sessions, and co-design workshops, sequenced to fit the question and the population. Cadence and intensity adapt to the brief — a single-market product question runs leaner than a multi-country implementation plan.
Every Lab includes:
- A merakoi patient co-design and insights lead and a patient UX strategist
- Patient experts matched to your therapeutic area and business goals
- Project moderation, insight synthesis, and a deliverable you can act on
- Compliance and legal oversight, including FMV-based contracting and NDAs
Specialists added per brief — clinical advisor, content designer, safety lead.
Scope
We frame the question, the decision, and the output shape with your team.
Assemble
Patient experts matched to the therapeutic area + a multi-disciplinary merakoi team.
Co-create
Mix-methodology sessions — async, individual, group, workshops — iterating on the output.
Ship
A usable artefact — brochure, blueprint, content plan, implementation plan — ready to deploy.
What you get out
Deployable artefacts
A brochure, a service blueprint, a content plan, an implementation plan — outputs you can deploy, not slides about patient insights.
Multi-country readiness
Culture- and health-system-specific recommendations when you're working across multiple geographies.
A team inside the question
A team that's spent the time inside the question with patient experts who live the disease.
Why choose the Patient Experience Lab
Book a Consultation to talk to us about your Lab.
A short call to shape the output, the cadence, and the patient experts who'd join.
