Privacy Policy

Effective date: March 24, 2020

The Controller of your data is Merakoi AG(“us”, “we”, or “our”). Merakoi operates the website. Our company address is Münchensteinerstrasse 234a, 4053 Basel, Switzerland, and our email address is 

For all data protection matters, please contact our Data Protection Officer Tom McNamara at the details above.

Our EU representative is Apex Privacy Ltd., a company based in Dublin, Ireland. 

This page informs you how we collect, use, and disclose personal data and the choices you have associated with that data.

Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from


Information Collection And Use

We collect several different types of information for various purposes to provide and improve our service.


How We Gather Your Data

 We may gather your data when:
  • you give it to us
    • When you contact us via our website contact form
    • When you contact us via our social media profiles
    • When you contact us via email or other means
    • When you request marketing or sales related material 
    • When you inquire about our services
    • When you apply to our team
  • other people give it to us 
    • When you are referred by a colleague/acquaintance
  •  it is publicly available.
  • Automatically when you visit our website
In order to provide our service, we analyse user profiles and other information that we receive directly from social media platforms such as Facebook, Twitter, YouTube, and others, via these platforms’ APIs. Such data includes both non-personal data such as metrics and various statistics and the personal information of the platforms’ users. In cases where we source the data directly from the relevant social media platforms, we determine the purposes of the processing, which develops and constantly enhances our services and offers them to our customers on a worldwide basis. In such cases, we are the data controller with respect to such data.
  1. Various social media APIs
  2. Contact form on our website
  3. Cookies and Usage Data
  4. Any ways that they interact with customers
  5. Email correspondence 


Types of Data Collected

Personal Data

In providing our service, we may collect certain personal information. This information may include, but is not limited to:
  • Email address
  • First name and last name
  • General information related to your inquiry 
  • Information related to your social media presence e.g. social media handle, number of followers, number of posts, profile picture, and location
  • Cookies and website usage data


Usage Data

We may also collect information about how our website is used and accessed (“Usage Data”). This Usage Data may include information such as the pages of our website that you visit, your Internet Protocol address (e.g. IP address), your browser type, your browser version, the date and time of your visit, the time spent on our pages, unique device identifiers and other diagnostic data.


Tracking & Cookies Data

We may use cookies and similar tracking technologies to track the activity on our website and hold certain information.

Cookies are files that are sent to your browser from a website that contain a small amount of data which may include a unique anonymous identifier. This information is stored on your device. Tracking technologies that may also be used are beacons, tags, and scripts, which serve to collect and track information and to improve and analyse our service.

It is possible to instruct your browser to refuse all cookies, or to indicate when a cookie is being sent to your browser. However, if you choose to not accept cookies, you may not be able to use some portions of our website.

We may use:

  • Session Cookies to operate our website.
  • Preference Cookies to remember your preferences and various settings.
  • Security Cookies for security purposes.


If and when Merakoi choose to use cookies on our website, further details will be available on our Cookies Policy. 


Social Network User Data

As part of our services, we monitor social media discourse related to our legitimate interests. The type of personal data that we collect from social media platforms is dependant on the APIs and the rules set by the respective social media platforms.
Below are the most typical examples of data collected about social media platform users:
  • Basic user profile information (such as the user name, number of followers, profile image);
  • User generated content (such as number of posts, pages, images or feeds) including its metadata (such as time and location of a post or comment);
  • Contact details (such as name, email address, telephone number) if made public by the user;
  • Additional individual information (such as profession, geographic location, timezone, information about health) published by the user.
We only collect data that individuals make publicly available, and that can be accessed through the various social media platforms’ APIs. We do this based on our legitimate interests as a business. Non-publicly available data will only be processed with the express consent of the individual.   As per Article 14 of the GDPR, we will not be notifying individuals whose data is gathered through social media platform APIs, as in most cases, we will not have contact details and to notify each individual would involve a disproportionate effort. Any individual who believes their data may have been collected can contact us at to discuss any concerns or to submit any requests.

Use of Data

Merakoi uses and collects data for various purposes:
  • To provide our services
  • To notify you about changes to our service
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve our service 
  • To monitor the usage of our website
  • To detect, prevent and address technical issues 
  • To comply with our legal obligations
  • To respond to requests for information with regards to our services and other subjects 
  • To invoice our clients
  • To respond to complaints

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside Switzerland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Switzerland and process it there.
Merakoi will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
In accordance with the GDPR, when we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that we use specific controls approved by the European Commission which give personal data the same protection it has in Europe. For example, Model contracts for the transfer of personal data to third countries, Privacy Shield or other approved method.

Disclosure Of Data


Legal Requirements

Merakoi may disclose your Personal Data in the good faith belief that such action is necessary to:
  • To secure your Personal Data
  • To deliver our services 
  • To meet contractual obligations
  • To comply with a legal obligation
  • To protect and defend the rights or property of Merakoi
  • To prevent or investigate possible wrongdoing 
  • To protect against legal liability

Security Of Data

Merakoi places great importance on the security of all personal data associated with our website users. We have implemented appropriate security measures to protect against the loss, misuse, and alteration of personal information under our control. Our security and privacy policies and practices are periodically reviewed and enhanced as necessary, and only authorised, and trained personnel have access to personal information. Though we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we ensure that all reasonable efforts and measures are in place to prevent it.
We also have implemented procedures to deal with any suspected personal data breach, and we will notify you and applicable regulators of a breach where we are legally required to do so.

Service Providers

We may share your data with third party companies and individuals who provide services to us. They only process your personal data in accordance with our instructions, as per the GDPR. We ensure that all third party service providers maintain adequate data protection and security controls.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links To Other Sites

Our website may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Out website is not intended for anyone under the age of 18.
We do not knowingly collect personally identifiable information from anyone under the age of 18 through our website. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. 
If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers. When we collect the Personal Data of individuals through social media platform APIs, we are unable to distinguish the age of the individual.  If you are a parent or guardian and you are aware that your Children’s data is being processed by us, please contact us. 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our website, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:
  • By email:
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