Debbie Denison

Elizabeth’s fear stayed off the chart, yet it turned a routine scan into paralysis — proof that emotions unseen in EHRs can decide life-or-death outcomes. Mapping those feelings early spares patients, trials, and therapies from avoidable failure.

We dive into the biggest myths around clinical trials—from placebo fears to accessibility issues—and set the record straight. With insights from patient advocate Tina Aswani, we uncover how trials are designed not just to advance science but to provide essential care, build trust, and truly empower patients.

Social media has become a cornerstone for patient learning, but it lacks the depth of expert guidance, Extending the expertise of MSLs to include patients and patient opinion leaders could revolutionize how we bridge the gap between science and lived experience.

Obesity treatment isn't just about medication or weight loss," says Melanie Bahlke, patient expert. "It's about changing your mind, not just your body." This insight challenges us to rethink obesity care, emphasizing a holistic approach that integrates mental health, nutrition, and mobility alongside medical interventions. The path forward? Comprehensive, patient-centered strategies.

To uncover rich patient insights, merakoi employed a unique methodology, empowering PwMS as research partners. By harnessing the power of patient-led research within an engaged community, unparalleled access was gained to real-life experiences, needs, and priorities.

By focusing on activation as a driver for the solutions we create, we can provide a personalised experience that empowers them to better manage their health, and get better outcomes.