We co-create healthcare solutions to
help people better navigate life with a disease

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Patient-led insights

Our patient-led market research uncovers rich insights not easily found through traditional ad boards and focus groups. merakoi brings a full team of analysts and strategists to the project to ensure insights are tangible and actionable.

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Patient-led design

We help you work collaboratively with patients to differentiate your product and formulate engagement strategies, support services, and digital experiences that help patients navigate their journeys.

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Patient-led creation

We translate breakthrough science, novel diagnostics and therapies, and complex personalised healthcare messaging into real-life, digital-first content.

merakoi patient insights rect

Patient-led insights


Our patient-led market research uncovers rich insights not easily found through traditional ad boards and focus groups. merakoi brings a full team of analysts and strategists to the project to ensure insights are tangible and actionable.

merakoi patient design rect

Patient-led design


We help you work collaboratively with patients to differentiate your product and formulate engagement strategies, support services, and digital experiences that help patients navigate their journeys.

merakoi patient creation rect

Patient-led creation


We translate breakthrough science, novel diagnostics and therapies, and complex personalised healthcare messaging into real-life, digital-first content.

merakoi Patient Experts support you
at any stage of your product lifecycle

Pre-launch
Harness deep patient understanding from the start
  • Understand patient journeys and pain points and desired outcomes with Living Patient Journeys.

  • Recruit and retain patients in clinical studies; gather patient reported outcomes with our Trial and PRO Reviews.

  • Align your teams internally around the patient with our Patient Launch Readiness.

  • Co-create innovative programs with direct patient involvement through Patient-Led Design.
Launch
Develop patient centered go-to-market solutions
  • Get timely, in-depth answers to strategic and tactical questions with Rapid Patient Insights.
  • Launch patient services and support programs to differentiate your offering and activate patients with Patient Behaviour Change.
Post-launch
Maximize adoption and impact of your patient offering
  • Launch patient engagement activities with authentic content through our Patient Content Studio.
  • Iterate digital health solutions and partnerships with The Patient Experts' Lab.
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« Working with merakoi and their pool of professional patient experts demonstrated to my team why patients should participate even in the early phase of launch strategy development »

Global Commercial Director, Oncology

Top 10 Pharma Company
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How we do it

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Harnessing the digital patient journey

Understand patient needs and patient journeys to differentiate client’s digital solution.

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Real-life insights on patient experience

Prioritize patient needs and ‘leap frog’ competitive engagement strategies in a crowded disease market environment.

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Campaign design with real-life analytics

Co-design patient campaign around launch of a new support program and test it with audiences using real-life analytics tool.

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Truly patient centric content creation

Design and deliver a modular patient support program optimally adapted to multiple languages, cultures and markets.

Our services include

Patient-led insights:

  • Patient market research
  • Patient journeys
  • Patient pain point discovery
  • Patient language and lexicons
  • Social media listening and landscaping
  • Patient influencer identification

Patient-led design:

  • Launch readiness planning
  • Patient experience design
  • Patient engagement solutions
  • Patient workshops and facilitation
  • Clinical trial design and protocol reviews
  • Patient reported outcomes (PROs)

Patient-led content:

  • Patient content generation
  • Patient stories
  • HCP-patient materials
  • Unbranded disease awareness
  • Personalized healthcare communications

Patient Experts Lab:

  • Digital patient journeys
  • Rapid prototyping
  • Patient UX/UI
  • Digital health and apps
  • Digital campaigns
  • Digital interventions